GREEN / VERIFIED
Business identity verified
Business identity verified. Message content not verified.
IN DEVELOPMENT · BUILT WITH YOUR EXPERIENCES
A familiar name
isn’t proof.
The logo looks right. The message sounds urgent. But is the business behind it who they say they are?
We’re building PhishTrust to make business identity easier to question—before you trust a message. Real phishing stories will help us test better warnings.
Share your phishing storyAbout 3 minutes. No account. A near miss counts.
LOOK BEYOND THE NAME
Business identity unverifiedA familiar brand name alone doesn’t verify the sender or the link.
Concept illustration · not a live scan or product screenshot
Identity first.Clearer context.More informed decisions.
01 / THE IDEA
Check the identity.
Keep your judgement.
Phishing borrows trust. We’re exploring a clearer way to show when a claimed business identity holds up—and when it doesn’t.
The approach compares a message’s claimed business with its sender and clickable link domains. Four identity states explain what could be established.
An identity check isn’t a verdict on the message. Even a verified business can send unsafe or misleading content.
YELLOW / PERSONAL
Personal or unverified
No business identity is claimed. That alone doesn’t establish whether a message is safe.
ORANGE / UNKNOWN
Claim not verified
A business is claimed, but its domain hasn’t been verified against that identity.
RED / CONFLICT
Identity doesn’t match
An explicit mismatch between the claimed business and a checked domain needs attention.
02 / YOUR EXPERIENCE MATTERS
The moment you
almost believed it.
You don’t have to have lost money to have a story worth sharing.
Tell us what made a message convincing, what happened next, and what helped you notice something wasn’t right.
Tell us what happened01
Your words, without private details
Describe the experience. Leave out passwords, account numbers, real links and identifying information.
02
Your choice about publication
Research consent and permission to publish are separate choices in the form.
03
Read the privacy policy Better questions for our testing
Stories help us understand the cues people trust and the warnings we need to evaluate.
03 / WHERE WE’RE HEADING
Listen. Test.
Then take the next step.
The PhishTrust Kickstarter is now live. We’re continuing to collect real phishing experiences alongside the campaign so product testing, education and future policy work stay grounded in what people actually encounter.
- 01NOW
Listen to real experiences
Learn what makes phishing persuasive.
- 02IN DEVELOPMENT
Test clearer identity warnings
Evaluate the prototype and its limitations.
- 03LIVE
Kickstarter campaign live
Share the concept, evidence and next steps while continuing to gather real-world experiences.
HELP SHAPE WHAT COMES NEXT
Start with your story.
Share your experienceNo account needed. Follow-up contact is optional.